Focused on packaging-led brand experiences,
I design visual systems across packaging, content, and digital touchpoints.

My work goes beyond making things look polished — I think about how a brand is first seen, remembered, trusted, and eventually chosen.

I studied Graphic Design with a minor in Photography at a design school in the U.S., where I developed a global perspective and a strong eye for visual detail. Since returning to Korea, I have worked across UX/UI and beauty brand projects, expanding my role from design execution to product planning, brand messaging, content direction, and sales materials.

I believe strong brands are built through thoughtful details: the structure of a package, the tone of a message, the rhythm of a layout, and the consistency of every touchpoint. These details create trust, build emotional connection, and turn customers into fans.

I’m excited to keep creating brands, products, and experiences that feel clear, thoughtful, and a little more joyful.

Let’s create something great together.