Playmobil is more than a toy — it is a miniature world built for storytelling.

While LEGO focuses on building, Playmobil invites people to create scenes, characters, and little stories of their own. This project was designed to bring that difference to life through a monthly magazine-style booklet that extends the Playmobil brand experience beyond the website.

Targeting kidults, children, and parents, the booklet introduces playful ways to engage with the brand, including a custom Playmobil keyring activity, a “Best Playmobil of the Month” feature, user photo participation, event highlights, and collecting tips.

The goal was to reposition Playmobil as a story-driven brand that continues to inspire curiosity, participation, and imagination long after the first visit.