Package Design + Team Project

Open Happiness

  • Team SCADents: Rosa Sung, Chloe Seong, Hazel Hwang, Mina Choi and Zoey Kim

  • YouTube: https://www.youtube.com/watch?v=ka9PJLvQ7J8


The team selected the original 12-Can Fridge Pack to repackage. The Coca-Cola company produces many products that utilize all kinds of materials such as glass, aluminum, plastics and paper. In this challenge, the designers focused on reducing waste and increasing functionality and appeal in the design of this package. Our team designed it to be recycled once again as a lunch bag, not limited to the packages that pack products.Hide and seek is a great choice for environmentally conscious people. They can enjoy the rest area, work area, and even a simple shopping here.

Analysis of the current box

  • Full coverage printing.

  • Lack of elegance.

  • Perforations that are difficult to tear out.

  • Inconvenient handle.

  • Difficulty in getting to the last few cans, due to the length of the current box.

New experiences

  • Good looking and elegant when carried. 

  • Consumer convenience.

  • Functional.

  • Easy transporting and handling.

  • Strong.

  • Ease of opening, dispensing and re-closure.

  • Reusable and recyclable.

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