For this project, I worked across ILY’s key design assets, including packaging, product labels, printed materials, sales materials, and brand presentation layouts.

The design direction focused on turning ILY’s playful brand world into a clear and organized visual system. Colors, layouts, graphics, and information hierarchy were refined so the brand could feel lively, polished, and easy to understand across every touchpoint.

ILY’s packaging system was built around product categories and character personalities.

Each package uses its own color palette, pattern, and graphic mood to give every product a distinct identity. Instead of making the lineup look identical, the design allows each character to stand out while keeping the overall structure consistent enough to feel like one brand family.

Character-Led Visuals
Each character was expressed through its own colors, patterns, and graphic details.

Clear Information Flow
Product names, functions, and key details were structured for quick recognition.

Flexible Package System
The system allowed each product to look different without losing brand consistency.

Product-Specific DIY Stickers
Every product includes a different hologram sticker design, adding a collectible and interactive layer.

Shelf-Ready Harmony
The full lineup was designed to look colorful, varied, and balanced in retail displays.

The product experience was designed to feel less like a daily routine and more like a small moment of play.

Product-specific hologram stickers allow kids to discover a new detail with each item. Because every sticker design is different, the experience becomes more personal, collectible, and fun beyond the package itself.