JOLLYOUR is a daily calming skincare brand designed to feel easy, bright, and comfortable to use every day.

I worked across key design touchpoints, including product lineup organization, package design direction, launch visuals, NAVER  Smart Store, and the Qoo10 Mega Debut rollout.

The package design uses a fresh blue palette, clean spacing, and a consistent layout system to create a unified brand impression across the full lineup. The same tone was extended into Smart Store thumbnails, promotional banners, and Qoo10 product images, helping the brand stay consistent across both domestic and global sales channels.

JOLLYOUR has expanded into markets including Korea, Japan, China, Saudi Arabia, Malaysia, Indonesia, and the Kyrgyz Republic. During the Qoo10 Mega Debut in Japan, the brand sold approximately 1,500 units over 8 days with an average conversion rate of around 4%, without paid ads or influencer seeding.